SEO Specialist, Bandung, Indonesia

Hi, I'm Manu.

Technical SEO for SaaS and e-commerce. I fix the crawl, the code, and the content, then measure what changed.

6+ years in SEO. Currently at Hiu Technologies.

Ermanu Azizul Hakim, smiling in front of a mural

About

What I do

I have been doing SEO since 2020, first at an agency in Malang, then in-house for a gaming marketplace, and now for a US appliance software company. Most of my work sits between the SEO team and the developers: I read the rendered HTML, find what blocks crawling or indexing, and write the fix or the spec for it.

Since November 2025 I have run SEO for Hiu Technologies, which means three SaaS brands plus a portfolio of 35+ appliance retailer sites on a shared Qwik/PHP codebase. The numbers below come from Search Console, counted from the day I joined.

Results since I joined

Three SaaS brands, Nov 2025 to present

Search Console totals for appliance.io, skulytics.io and reusely.com, compared with the same length of time before I started.

507K

Impressions

+98.2% vs previous

10,282

Clicks

+32.7% vs previous

12.2

Average position

46% better

2.03%

Click-through rate

Monthly clicks, all three brands

Monthly impressions

appliance.io

Appliance software for retailers

110,500impressions

2,957clicks

2.68%CTR

14.9avg position

skulytics.io

SKU analytics

134,522impressions

1,564clicks

1.16%CTR

12.7avg position

reusely.com

Device buyback platform

262,451impressions

5,761clicks

2.20%CTR

10.7avg position

Retailer portfolio

35+ appliance retailer sites on one codebase

Every retailer site runs on the same Qwik/PHP platform, so a technical fix ships to all of them at once. Same date range as above.

23M

Impressions

175K

Clicks

10.3

Average position

62.5% better

0.76%

Click-through rate

+22.6% vs previous

Monthly clicks, all retailer sites

94% of impressions come from the United States.

Largest sites in the portfolio

Site	Impressions	Clicks
marksappliance.com	10,638,151	44,513
slymanbros.com	7,661,161	76,270
mrappliancesales.com	988,834	12,613
sorensonsappliance.com	884,595	10,602
southernappliances.net	711,380	6,943
myeliteappliances.com	542,253	6,597

Current role

Hiu Technologies

Nov 2025 to present. SEO owner for appliance.io, skulytics.io and reusely.com, plus the retailer sites built on the shared platform.

Built an automated SEO pipeline so organic growth does not depend on someone doing the same manual checks every week.
Set up programmatic content generation that keeps publishing steady across the product verticals.
Wrote a technical SEO monitor that flags crawl and indexation problems before they show up as ranking drops.
Reworked the e-commerce architecture and the Fleet Console for cleaner crawling and better conversion paths.
Led the ground-up rebuild of the Appliance.io website with geo-targeting baked in. The launch window produced 5 direct conversions (3 from the AI chat, 2 from organic search), and after that 1 more from an AI Overview and 2 from organic search.
Handled a coordinated negative SEO attack on all three brands at once: around 900 spam domains reviewed and disavowed.
Diagnosed why the Reusely buyback widget was losing organic leads (closed shadow DOM) and wrote the fix spec for it.

Earlier work

Case studies

VCGamers: gaming marketplace and news

SEO Specialist (in-house). Feb 2022 to Jun 2023

A JavaScript-heavy marketplace with a news section. I owned keyword planning, on-page and internal linking, crawl and indexing fixes, and the weekly reporting.

4.16M

clicks in 12 months

176M

impressions

5.5M+

sessions in 2022, up 220% on 2021

441K

monthly active users, up 630%

Google Search Console clicks and impressions for VCGamers, March 2022 to March 2023, rising from under 5K to around 25K clicks per day

Ahrefs organic traffic and organic pages for VCGamers, March 2021 to March 2023

Over 8,000 tracked keywords, with a long list of Mobile Legends, Genshin and Free Fire terms sitting at position 1.
Layout shift audit for the marketplace: every shifting element logged with its before and after coordinates, then handed to the developers as a sheet.

Egonym: AI anonymisation, Zurich

SEO Specialist (freelance). Sep 2024 to Nov 2024

Keyword research around AI anonymisation, data privacy and GDPR. Managed the HubSpot site, wrote case studies and articles for healthcare and advertising buyers, and ran the technical audits.

Pipeline: technical SEO

Technical SEO Specialist (part-time). Nov 2024 to May 2025

Remote technical SEO and project coordination.

Scope of work

What you can hand me

Technical SEO

JavaScript rendering and crawl budget
Qwik, WordPress, HubSpot, Framer
Schema markup
Core Web Vitals and layout shift
Server and caching suggestions

Analysis

Keyword research and search intent
Competitor analysis
GSC, GA4 and GTM setup
Custom dashboards and reporting

Strategy and content

Programmatic SEO clusters
AI Overview and GEO visibility
Content briefs and copy audits
Link audits and disavow

Automation

SEO monitoring scripts
Content generation pipelines
Rank tracking tools
Looker Studio dashboards

Brands I have worked on

Arvis

Timeline

Year by year

2020Built two blogs in the food and travel niche and did the on-page work. Started at cmlabs as a WordPress developer, then moved to technical SEO.
2021Technical SEO fixes for a banking website (OCBC NISP) and for JavaScript-based sites. Built a rank tracker and internal SEO tools as a system analyst.
2022Joined VCGamers. Technical and strategic SEO for a gaming marketplace and news site.
2024WordPress builds for Arvis, Mewari and The Collective. SEO for Egonym in Zurich.
2025Part-time technical SEO at Pipeline, then joined Hiu Technologies in November.
2026Technical fixes for Cakap, TEKA Flooring and AKTE Cleaning, scoped to the sites themselves: crawl, indexing and site health, not content.

Experience

Roles

Nov 2025 to present SEO Specialist, Hiu Technologies
Full-time
Nov 2024 to May 2025 Technical SEO Specialist, Pipeline
Part-time, Bogor, remote
Sep 2024 to Nov 2024 SEO Specialist, Egonym
Freelance, Zurich, remote
Mar 2024 to Sep 2024 WordPress Developer, The Collective
Freelance, Budapest, remote
Mar 2024 to Jul 2024 WordPress Developer, Mewari
Freelance, Indonesia, remote
Nov 2023 to Feb 2024 WordPress Developer, Arvis
Freelance, Jakarta, remote
Feb 2022 to Jun 2023 SEO Specialist, VCGamers
Full-time, Bekasi, remote
Mar 2021 to Jul 2021 System Analyst, cmlabs
Full-time, Indonesia
May 2020 to Mar 2021 Technical SEO, cmlabs
Contract, Malang
Jan 2020 to Mar 2020 WordPress Developer, cmlabs
Internship, Malang

Full history on LinkedIn

Contact

Ready to work with me?

Send me the site and the problem. I will come back with what I found and what I would change first.

ermanuazizulhakim3@gmail.com LinkedIn Download the PDF

Ermanu Azizul Hakim
+62 859-5465-8347